Picture Yorkshire’s wild side and scenes of the Yorkshire Dales and Moors might initially spring to mind. Or perhaps your mind wanders to the sweeping sands and charming villages of the North Yorkshire coast.
Our goal was to put East Yorkshire on this mental map. We wanted to bring all the region’s 30 nature reserves (manged by multiple organisations) together to establish an unrivalled wildlife watching destination.
We started to map out this area. From the northern tip at Flamborough down to Spurn Point, then inland across the Wolds, a ‘triangle’ shape emerged. We realised we could use this triangle as a tool to market the whole region. The Yorkshire Nature Triangle was created!