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Yorkshire Nature Triangle

The Yorkshire Nature Triangle is showing how nature tourism income can help revitalise Yorkshire’s coastal and inland economy.

East Yorkshire has so much to offer those who love wildlife. From puffins at Flamborough Cliffs to mega flocks and rarities at Spurn, then across to breeding avocets and other waders at North Cave Wetlands, this 'Triangle' is possibly one of the very best wildlife destinations in the UK - yet very few people realise just how great it is!

Nature tourism is one of the fastest growing markets in the UK, For example, North Norfolk District has a tourism economy worth £350M per year with £60M of this economy is directly attributable to nature tourism. Given North Norfolk’s landscape is one of a muddy estuary, a sandy coast backed by low chalk hills, there would seem to be an equal opportunity along the East Riding coast to achieve similar levels of economic activity, given the East Riding coast is also made up of a muddy estuary (the Humber), the sandy Holderness coast backed by the much more impressive Yorkshire Wolds chalk hills.

Indeed, economic analysis suggests that modest investment would facilitate a rise in the economic value of nature tourism from a current £9M to £30M per annum generating 540 extra jobs – highly significant in the context of towns such as Withernsea and Bridlington.

And it's not just about economic benefits. When people value wildlife they are prepared to protect it.  Demonstrating the very real economic value of protecting our wild assets helps afford better protection for wildlife. 

The Yorkshire Nature Triangle was originally established in 2010, with funding from LEADER, based on support from the EU and Defra’s Rural Development Programme for England.

Now funding from Big Lottery’s Coastal Communities Fund is enabling better marketing and one-to-one support for businesses that wish to engage with the nature tourism market in East Yorkshire. For more information, and to find out how your business could benefit, visit