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Readers go 'wild' for charity book's design

Thursday 20th June 2013

Discover Yorkshire's Wildlife - your guide to nature reservesDiscover Yorkshire's Wildlife - your guide to nature reserves

A graphic design agency has recently completed its first major publishing project, helping to produce a guide book for a wildlife charity that has received rave reviews from readers.

Discover Yorkshire's Wildlife, designed by United by Design for Yorkshire Wildlife Trust, is a comprehensive 240-page guide to the Trust's wildlife nature reserves. Yorkshire Wildlife Trust is the largest charity dedicated to wildlife conservation in the county, and the new book enables visitors to explore and enjoy the landscape, flora and fauna of its sites. It has been enthusiastically received by readers and is now also offered as part of the welcome package for those who join the Trust as members.

The book was edited by YWT colleagues Jonathan Leadley, Director of Development, and Joanna Richards, Communications Officer, and represents a major investment in resources for the charity. Jonathan commented “United by Design has brought a fresh approach to our design work that has revitalised Yorkshire Wildlife Trust’s marketing materials. They have been a joy to work with on many recent projects, including Discover Yorkshire’s Wildlife. This book has been tremendously well-received by critics and the public and this is testament to the high standard of design input from United by Design.”

This book has been tremendously well-received by critics and the public.

United By Design’s Creative Director Owen Turner says "The success of this project is largely due to having worked closely with the Trust in order to maximise the appeal of its nature reserves within Yorkshire, of which there are almost a hundred. The scope of the book needed to be broad, so designing something that could be enjoyed and understood by everyone from wildlife experts to children was paramount. Distilling large quantities of data to create an interesting yet easily-accessible overview of each site was a fantastic challenge that I feel United by Design was really able to step up to! The book is clearly hitting the mark for Yorkshire Wildlife Trust's members, as well as more widely through general interest and sales. It's been a truly exciting project, and also a delight to educate people about Yorkshire and what it has to offer to naturalists".

The guide has been well reviewed in BBC Wildlife magazine and has received several five-star ratings from nature enthusiasts on Amazon, including the following: "If you want to visit the Yorkshire Wildlife Trust reserves this is an excellent book to keep in the car. The book is such a joy to own and read that I bought it even though I usually have my iPad with me when I am out and about. As well as details of the reserves the book also contains lots of information about wildlife and plenty of great photos".

Owen Turner says “At United by Design our main aim is always to create distinctive and engaging work that is primarily driven by design effectiveness – it’s not just about creating something that looks good, but also about focusing on the needs and wants of the client's organisation to create a proactive brand strategy that will deliver the required results. Careful branding and stylish design can really make a difference when it comes to keeping ahead of competitors”.

United By Design is a member of the Design Business Association (DBA), which champions effective design through partnerships between commerce and the design industry. “The focus on best practice and providing measurable value for our clients’ investments is paramount, and being part of a nationally-recognised organisation is helping us to develop our business as well as our clients’” says Owen. The agency has just entered the prestigious DBA Design Effectiveness Awards with their work for Yorkshire estate agents Preston Baker, for whom they recently carried out a successful rebranding exercise.

Purchase the book today.

Tagged with: Living Landscapes