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Local brewery to support conservation charity with latest beer

Tuesday 15th April 2014

Bottle of MyricaleMyricale - brewed by Treboom Brewery to help raise money for Yorkshire Wildlife Trust

Trebroom Brewery and Yorkshire Wildlife Trust are excited to announce that they are once more collaborating in the brewing of a very special ale, ‘Myricale’, which will be available in Yorkshire pubs from April onwards.

Treboom Brewery really do love making beer and believe that careful brewing, using high quality ingredients, make the best beers. So when they discovered that bog myrtle, used in medieval times to flavour beers, was available in the local area, they couldn’t resist making a brew using the unusual ingredient.

Proceeds from the sale of the beer will be donated to Yorkshire Wildlife Trust, a local charity which works to protect and conserve Yorkshire’s wild places and wildlife for everyone to enjoy.

Jane Blackman from Treboom Brewery said:
“We love the Yorkshire countryside and thought that this would be the perfect way to highlight the work of Yorkshire Wildlife Trust, whilst making a really interesting beer!”

The beer is brewed using an ingredient that grows in peat bogs, an extremely delicate and threatened habitat, in which the Trust carries out much restoration work, so the link is especially pertinent.

John Lewis, also of Treboom Brewery, said about the brewing process:
“With this beer we’re bringing an old recipe bang up to date, using bog myrtle to make a deep honey coloured wheat beer, which has a distinctive gingery taste.”

Bog myrtle is a deciduous shrub which the brewery harvested in autumn and then dried over winter. Just enough was collected for three brews of Myricale, making it a very special beer!

Treboom Brewery brewed Myricale for the first time in spring 2013 and sold it as a cask ale to pubs across Yorkshire. Its resounding success last year has meant that this year the brewery is also going to make it available as a limited edition in bottles. The eye-catching bottle label features a stylised pearl-bordered fritillary, a butterfly which lives on the peat bogs where bog myrtle grows.

Rob Stoneman, Chief Executive of Yorkshire Wildlife Trust said:
“We very much enjoyed collaborating with Trebroom Brewery last year to see the creation of Myricale and are delighted they have decided to bring it back this year! It was enjoyed by many, but also gave the Trust a good opportunity to raise awareness amongst beer drinkers of the work Yorkshire Wildlife Trust carries out in the county. The beer is brewed using an ingredient that grows in peat bogs, an extremely delicate and threatened habitat, in which the Trust carries out much restoration work, so the link is especially pertinent.”

Treboom Brewery and Yorkshire Wildlife Trust will be celebrating the 2014 Myricale brew with a pub quiz at The Golden Ball, Bishophill, York on Tuesday 29th April from 8:30pm and would like to welcome anyone who fancies joining for a pint and a bit of a challenge! All entry money will go towards the work of Yorkshire Wildlife Trust. A second quiz likely to be hosted in Leeds is also in the planning, so watch this space.

For more information about Yorkshire Wildlife Trust and events coming up please see www.ywt.org.uk/whats-on.

Where to find it

The first batch will be available in the following pubs: Dawnay in Newton-on-Ouse; Dawnay in Shipton-by-Beningborough, Stew and Oyster Calls Landing andd Oakwood in Leeds, New Inn in Huby and the Half Moon in Knaresborough.

It will also be available at the Thorner Beer Festival and CAMRA AGM.
 

Downloads

FilenameFile size
Pub Quiz Poster320.38 KB

Tagged with: Business, Fundraising, Beer, Bog myrtle, Peat, Pub quiz, Treboom Brewery, York