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Beer provides a boost to wildlife in Yorkshire

Wednesday 2nd September 2015

Myricale from Treboom BreweryMyricale from Treboom Brewery

York micro-brewery donates profits of special brew to Yorkshire Wildlife Trust.

Treboom Brewery make its beer work hard with profits from its special brew, ‘Myricale’, supporting the work of local wildlife conservation charity, Yorkshire Wildlife Trust.

Jane Blackman from Treboom Brewery said:

“We are delighted to be able to donate £107.21 this year to Yorkshire Wildlife Trust from the sales of our beer ‘Myricale’. It is a wheat beer brewed with bog myrtle, which is harvested in the North York Moors, and has become popular due to its distinctive and slightly gingery, floral flavour.”

The key ingredient, bog myrtle, has the Latin name of Myrica gale, which was used with clever effect by a Yorkshire Wildlife Trust member, who came up with the name ‘Myricale’ in a competition held at the beer’s launch in early 2013. Now widely available on tap in pubs across York and Leeds, the beer is also bottled and sold in some specialist beer shops in the region.

The money raised for Yorkshire Wildlife Trust through the sale of ‘Myricale’ supports survey and restoration work on the peatlands found in the North York Moors and Yorkshire Dales, where its key ingredient is found growing.

People are interested to hear about the special ingredient used in the beer and its association with Yorkshire Wildlife Trust, so we will definitely continue to brew it and support the work of the Trust into the future.

Peatlands are a hugely important habitat, home to a unique array of plants and animals from carnivorous sundew plants to endangered adders. They are also a massive carbon sink, helping to combat global warming. Peatlands can only provide these services when in good condition, but sadly over the years, this special habitat has been largely lost and degraded, something which the Trust’s Yorkshire Peat Partnership programme is trying to reverse through its work.

Joanna Richards, Communications Officer at Yorkshire Wildlife Trust said:

“We are very grateful for the support received from Treboom Brewery, who are not only supporting our work by donating some of their profits, but are also helping to educate more people about the work we do and why it is essential to care for our local wildlife in these times when we are seeing massive declines in nature. Wildlife is not only crucial to our wellbeing – with access to greenspaces making us happier, more rounded individuals, but also provides irreplaceable services, such as clean water and air. The more people come on board, the better able we are to reverse these declines.”

Jane from Treboom Brewery added:

“People are interested to hear about the special ingredient used in the beer and its association with Yorkshire Wildlife Trust, so we will definitely continue to brew it and support the work of the Trust into the future.”

For more information about Treboom Brewery visit their website www.treboom.co.uk.
 

Tagged with: Business, Fundraising, Myrciale, Treboom Brewery, York